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Course code: FI-AIB-102
Explore how AI can support clearer sales communications and follow-up workflows. Work through customer scenarios while retaining human judgement and responsible data practices.
Many sales are lost not because the product is wrong but because follow-up is slow or unclear. This course looks at how AI tools can help business owners and sales teams respond faster and communicate more clearly, while keeping a human in charge of every customer conversation.
You will work through realistic customer scenarios: drafting follow-up messages, preparing for common objections and organising a simple lead-to-sale workflow.
AI assistants can draft follow-up messages, suggest replies to common objections, summarise customer conversations and help organise your lead list, so your team responds faster and more consistently. A person still reviews and sends every message.
No. If you can use email, WhatsApp and a web browser, you can take part. The course is designed for non-technical business owners and sales staff.
Widely available AI chat assistants, including free versions. The skills you learn, such as writing clear instructions and checking the output, work across different AI tools.
Yes. You will practise drafting follow-ups for the channels most businesses use, and adapting the tone for each one.
Yes. You will practise with realistic customer scenarios and can adapt them to your own products, services and customers.
The course covers responsible use: avoiding unnecessary personal data in AI tools, checking a tool's privacy settings, and handling customer information in line with Singapore's Personal Data Protection Act (PDPA).
Yes. It is designed for business owners and sales teams of any size. Companies can also request a private session.
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